Create a seamless customer experience,

and exceed your business goals.

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Neuro Usability recording of one participant

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We’re testing in our lab again! We follow the published guidelines of MOA for market and user research. Read more (Dutch)

A powerful combination

Our neuro usability method adds an extra layer of data, which is brain data to conventional usability testing results. Through the use of EEG, brain activity is measured and processed by emotion detection algorithms. With these science-based algorithms the following three emotions can be analyzed while participants navigate through a website:

Neuro Usability setup with EEG, eye tracking and website testing


neuro video testing

Neuro Usability Testing

neuro video testing

Neuro Video Testing

neuro video testing

Emotion Experience Analysis

Create a seamless online user experience

Brainpeek data offers individual and group insights exposing optimization opportunities and help improving A/B testing efficiency and effectiveness.

building seamless online user experience
create impactful and efficient videos

Create impactful and efficient videos

By analyzing the emotional experience of your video you will find optimization opportunities to increase effectiveness and emotional impact to reach a higher ROI.

Our expertise

User testing

Our core focus is testing consumers with our unique neuro usability method. We have brought the user testing game to the next level and can deliver the highest quality user insights.

Emotion measurement

Braingineers has extensive experience on measuring emotions of users while they are interacting with a website, video or other stimulus.

EEG & eye-tracking

EEG enables us to measure the subconscious emotions of participants, while eye-tracking shows us what their attention is drawn to.

Data analysis

Quantitative and qualitative user data are at the core of each online or e-commerce team, and our consultants can help you set up the right Brainpeek tests based on your data sets.

Translating insights to optimizations

Every insight that emerges from our tests will be translated into optimizations based on emotion data, our consultants’ expertise and other data insights.

Optimize workflows

Our consultants can support your team, processes and data streams to reach the highest optimization efficiency.


Our consultants have a background in consumer- and neuropsychology and are able to explain user emotions and behavior as seen in your data.

Backlog prioritizations

Based on the results of your Brainpeek tests, our consultants will support you with backlog prioritization.

Company-wide inspiration

Getting your team to talk about user emotions starts with us. Our consultants are able to inspire and spread insights throughout your organization to get maximum support.

Deploy an emotion-based strategy

Emotionally connected customers are more than twice as valuable as highly satisfied customers. Getting your team to talk about your customers’ emotions is the right investment for long term growth.

deploy an emotion based strategy

Success Stories

“The focus of Philips is to provide visitors with the best user experience. We use the Braingineers platform to gain insights on what causes frustration and joy to our website visitors. We gather this knowledge for the continuous improvement of our customer journeys, so that we can offer an efficient, effective and pleasant user experience on all touch points of their buying process.”

Soraya Cardoso

Global Lead Digital Optimisation

“By using Brainpeeks emotion data in combination with our other data layers, we’re enriching our insights into our users’ behavior. This results in a truly next level of optimization effectiveness and increases in conversions.”

Lieven Swinnen

Manager E-Business

“There are many reasons why we’ve been working together with Braingineers for 3 years. The emotion analytics of Braingineers are a perfect addition to our data and other tests. Based on their insights we are able to improve the conversion rates and user experience at the same time.”

Jurriaan Bos

Product Owner E-Commerce

How can we help?

Convince your boss

why use brainpeek

Get in touch

Contact us

Johan Huizingalaan 763A
1066 VH Amsterdam
The Netherlands

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