In addition to its navigation devices and in-car software for brands like BMW, Fiat and Opel, TomTom decided to compete with the mainstream ‘free’ mobile navigation apps with their GO Navigation solution. (note: there’s no such thing as a free lunch…). But how to win the hearts of the customer with a paid app? In this blog we’ll explain how App downloads & onboarding can be optimized with TomTom Go Navigation as a case.

Research shows that customers have low expectations of chatbots and that they are constantly confirmed in this. Chatbots are still taken less seriously than “real” customer service, but is that justified? How are chatbots perceived by customers and how do you differentiate yourself when all your competitors are also making use of chatbots?

Dentsu Benelux enters into a long-term collaboration with neuroscience agency Braingineers. At dentsu’s largest client event ‘dentsu Cafe’, they jointly opened the doors of the dentsu Attention Lab.

With the acceleration of digital media over the past decade, advertisers have shifted their attention to online channels. But how can you capture consumers’ attention of when they spend an average of seven hours online every day?

On Feb. 14, 2022, Braingineers will launch a new tool for the design and (digital) marketing industry. The tool, Brainsight, allows artificial intelligence to predict and analyze imagery: what do viewers immediately notice (and what don't) when they see a design or ad?

When people make decisions, they predict what the outcome will be like if they decide to take action. They also consider how they would feel about the specific outcome.