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Braingineers is a valuable addition to our research toolbox. It gives us clear insight into possible bottlenecks in steps of the customer journey. It is also a confirmation and additional insight for qualitative research. The annual benchmark of our app gives us actionable insights that we can always use immediately.
The focus of Philips is to provide visitors with the best user experience. We use the Braingineers platform to gain insights on what causes frustration and joy to our website visitors. We gather this knowledge for the continuous improvement of our customer journeys, so that we can offer an efficient, effective and pleasant user experience on all touch points of their buying process.
Neuromarketing research is part of our humanizing data approach, to better understand online customer behavior. Braingineers gives us those insights, explains "the why" behind our data and provides hypotheses for our A/B testing roadmap
I needed a template that was easy to use, flexible and powerful at the same time and Aardvark was the only solution that fit the bill. And their team is working hard to improve an already amazing product.