Ensure customer attention with Brainsight

Brainsight is our predictive eye tracking tool for analysing viewing behaviour in ads, websites, and video-content. Validate and optimize creatives to ensure viewers notice them before launching a campaign.

Screenshot of uber advertisement

Increased advertising CTR with 59%

Ensure your ads resonate with your audience before starting your campaign and prevent ad waste.

Ad effectiveness: Stop guessing and validate your ads on visual performance and design clarity.

Informed decisions: Benchmark your display- and social ads within their context. Which performs best in a specific ad category?

Read about our study how salient ads drastically increased click-through-ratios.

Uber screenshot of the website

Better UX hierarchy & CRO

How much attention is drawn to a specific element or CTA on your landing page? Which variant is your most effective design? How much focus or distraction does your page trigger? Find out in 3 simple steps:

- Insert a URL or upload a file for an instant eye-tracking heatmaps and viewing metrics.
- Analyzing your designs
- Optimize your design

It's fast, it’s simple.

A gif of a coca cola commercial with heatmap

Improve video effectiveness

Video heatmaps help you to validate effectiveness and viewing behavior. How clear or fragmented is the gaze of your viewers? Should you time your brand message and other post-production elements differently? 

Uber screenshot of the website
Screenshot of uber advertisement

Get your free trial today

Brainsight is an A.I. powered tool, predicting viewers’ attention and visual clarity, with a 94% accuracy rate compared to live-eye tracking research. Check where people are (not) looking at in the first seconds after being exposed to a design or find out if visual design hierarchy is clear and crucial information is salient enough. Brainsight provides Instantly eye-tracking heatmaps to analyse this content.
A screenshot of Brainsight software.


A Team-Plan is ideal for image heatmaps (ads, UX, CRO). Need ad benchmarking, video heatmaps and more users? A Business Plan is the way to go.
But start by just trying it. No strings attached. 



Create eye-tracking heatmaps in just a few minutes

What's included every month
1 User seat
5 Image heatmaps
Clarity Score
Email support
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For agencies and teams that focus on CRO and UX design

What's included every month
5 User seats
500 Image heatmaps
Clarity & Attention score
Email support
Team collaboration
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Performance marketers, video professionals and large teams

What's included every month
10 User seats
1500 Image heatmaps
20 Video heatmaps
Clarity & Attention score
Consultant Support
Team collaboration
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Let us help you pick your custom set-up or API solution

What's included every month
∞ User seats
∞ Image heatmaps
∞ Video heatmaps
Clarity & Attention score
Consultant Support
Team Collaboration
API access
try now


Our answers to your most frequently asked questions.

What is Brainsight and how does it work?
Brainsight is a powerful tool for measuring instant attention of viewers. Instant means up to 3-5 seconds after being exposed to any visual. The tool generates eye-tracking heatmaps to analyse where people look and how focused or cluttered their gaze is. This is helpful to optimize UX, CRO and pre-engineer creatives for Digital Marketing / Advertising.
Is Brainsight free to use?
Yes, Brainsight offers a free plan with basic features that you can use forever. If you need more advanced features or want to unlock additional heatmaps and tasks, you can upgrade to a paid plan.
What kind of support is available for Brainsight users?
Brainsight offers a comprehensive support system, including a knowledge base, video tutorials, and a support team. If you're feeling lost or stuck, we're here to help you get back on track.
Is my data safe and secure with Brainsight?
Absolutely. We take data security seriously and use industry-standard encryption and security measures to protect your information. We also regularly backup your data to ensure that you never lose your work.
Can I share my heatmaps with others?
Yep, you can. Share your eye-tracking heatmaps with others using a unique link that can be shared via email, messaging, or social media. Choose whether the link is view-only or editable, and you can revoke access to the link at any time.
For what marketing purposes can I use Brainsight?
Brainsight is a versatile tool that can be used for a variety of marketing purposes, including validating, analyzing, and optimizing UX, CRO, images/designs for i.e. ads and video content. It also has a benchmarking feature for your advertising campaigns. With Brainsight, you gain valuable insights into your target audience’s viewing behavior, kill ad-waste before campaigns go live and optimize your visuals as such that you're sure they are noticed in the midst of today's ad clutter.
Do I need a credit card for the free trial?
Nope. You can sign up for the free trial without entering any credit card information. We believe in giving you the chance to test out Brainsight without any commitment or strings attached. We're confident you'll love it and want to stick around for the long haul.
How is Brainsight different from Hotjar?
Where Hotjar focuses on click-and scroll heatmaps, Brainsight generates predictive eye-tracking heatmaps. They go hand in hand perfectly to analyse your website-visitors’ behaviour. Check out this blog how to combine the two.